About

My name is Joseph B 

widely known as Red or Eastside Red... is a creator and a confidence coach who focuses on truth, discipline, and authenticity. From the streets to trucking to entrepreneurship, he’s lived the grind and turned it into growth. With over 100K followers, Joseph inspires men and women to heal, build confidence, and stay consistent through raw motivational content. His message is simple — discipline is the real flex, and self-respect is where transformation begins.